Founded in 1975 Rio Sud today operates a chain of boutiques which are strategically located in major regional malls throughout the Province of Quebec (Canada). our boutiques offer an intimate ambiance which caters to today's clientele by offerring a complete range of fashion specially suited for today's woman at very affordable prices. The majority of our selection is manufactured in Quebec and is sold under the Rio Sud private label program. Completing our offering is a select choice of domestic brand names. Our fashion consultants are made up primarely of full time permanent staff. They are well trained and knowledgeable, offering you an above average in-store service and experience. Come in and feel the difference for yourself!